Glossary
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Automated web to mobile
site conversion |
Automated web to mobile site conversion – Easily convert your existing web page into an a’la cart menu of choices, then pick the items you want automatically inserted on your mobile page.
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Integrated ad platform |
UC Mobile’s advertising module allows you to embed mobile ads based on keywords you have selected for your site.
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Automated rich media transcoding (video / audio) |
Automated rich media transcoding (video / audio) – Automated conversion
of your audio and video files to formats that are optimized for delivery
on all mobile phone networks.
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RSS feeds & dynamic media |
RSS feeds & dynamic media –RSS feeds version .91 or higher and Atom
feeds version 1 or higher are supported to give your site an
automatically published feed of information.
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Get Started Wizard |
An interactive guide that leads you through the process of setting up your site, adding keywords, and selecting page and color templates.
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Website Editor |
The most important tool for working with text, images, rich media and other content. It includes the site editor for creating and managing the organizational structure of a site, the content editor of individual pages and the editor of header and footer shared by all pages.
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Color Schemes |
A library of pre-designed color schemes available for your selection.
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Page Templates |
A library of pre-designed sites that can be selected and filled with your content.
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Website Preview |
A page for viewing the final look and feel of a site as it appears on one of four selectable device emulators.
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Media Library |
Here you can upload and manage your media files, rename them and create your own categories for better organization. Automated encoding of audio and video files is included, creating every type of file required by a wide range of mobile devices.
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Own Domain |
You can use your own www domain for your mobile website.
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Mobile Advertising |
Banners or contextual ads can be added to your site to create revenue.
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Distribution Tools |
Use the special 2-D bar code that can be used to carry a link to your website's URL; This can also be used as a separate promotional method, e.g., as part of a print advertisement. Alternatively sending a brief SMS or a pre-written e-mail can help you to introduce your site and distribute it to your contacts with a website link.
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Address Book |
The Address Book makes working with your contacts easier; you can enter or upload your own contacts and organize them into unlimited groups.
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Standard Reports |
The basic set of reports:
- Visitors - The number of visits your viewers have been making, the number of pages they have viewed, and the number of media clips they have accessed over a period of time.
- Platforms - The distribution of platforms (operating systems) as per-page views within a period of time.
- Daily Activity - The number of visits, page views and media consumed on an average per-hour basis within a period of time.
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Advanced Reports |
Advanced reports and analytical tools:
- Access Log - Details about each specific visit to your mobile site: time of the visit, device, number of page views and media hits, and IP address of the visitor.
- Devices - The distribution of devices (mobile phones) as per-page views within a period of time.
- Rich Media - The number of hits of the video and audio files uploaded to your site.
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Mobile Applications |
Find out more about Mobile Applications here
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SMS Credit |
The credit of SMS messages available for distribution of website links via SMS. The SMS Credit represents the number of messages that can be sent. You can receive some free SMS Credit each month as part of your subscription. In addition, you can buy bundle packages with more SMS Credit.
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Media Credit |
The credit available for transcoding your audio/video files. The Media Credit represents the duration of audio/video files that can be transcoded. You can receive some free Media Credit each month as part of your subscription. In addition, you can buy bundle packages with more Media Credit.
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| Information Campaign |
A one-way delivery of an SMS – the recipient is not required to respond. It is ideal for distributing news, discounts on products or services, and special offers or for informing consumers about your organization, your website address, etc. The beginning of the campaign can be scheduled, and recipients can be grouped according to parameters such as gender, age, or location. |
| Competition with Voting |
An interactive campaign which is usually driven by your promotional message, which explains the rules of a competition and urges the recipient to respond to the SMS by sending the specific keyword corresponding to their vote to the short code or long code number. All received messages are processed during the competition, and winners are drawn based on the rules of the competition. A reply is sent when an SMS is received with an incorrect response. |
| Competition with Polling |
The principle is similar to the Competition with Voting campaign, except that the answer choices are not provided to the recipient. Polling is based on receiving guesses from participants (e.g., how many tennis balls fit in car). All received SMSs are analyzed, and a reply is sent either thanking the participant for their answer or informing them that their response is in an incorrect format. |
| Subscription for a Service |
This campaign enables consumers to subscribe to a desired service (news, sports results, etc.) by sending an SMS containing the specified keyword. This campaign type is typically supported by another media campaign. The subscribers can be rewarded with membership benefits such as discounts on products or services, a printed magazine, etc. |
